SMARTSTEAKS — IS
TASTY AND JUICY
DISHES WITH A STRONG
IDEA IN STYLISH
PACKAGING

What is included in kitchen brand book:

• Calculation cards specialities and intermediates.
• Table of nutritional value of each dish.
• Step-by-step the process of cooking and convenience foods.
• Standards time cooking.
• Table of the technical characteristics of the equipment and inventory with examples.
• The scheme of arrangement of equipment in the kitchen (individual counseling).
• Table of allergenic ingredients in each dish.
• Terms and conditions of storage of food.
• Requirements for the quality and appearance of the dish.
• Table calculations of the cost of each dish and mix.

If You do not have this brand book:

• You just spend a lot of time to experiment (buying equipment, rent, utilities, food, salaries, etc.), but do not know from what time You will come to a balanced menu and configuration of the kitchen.

What is included in the design brand book:

• Logo + sign + slogan.
• Packaging design: Burger, roll, folder, wrapping paper, package, paper cups.
• Design food menu.
• Design savings card.
• Presentation of the company and the product.
• Business cards of the institution.
• The advertising banners.
• Advertising flyer.
• Other promotional and internal materials.

If You do not have this brand book:

• It will be very difficult to compete with institutions in other networks of a public catering from the perspective of visual perception of the product.
• Or have to do a few times, re-branding, each time spending money (the style, changing the physical signage, promotional products and so on).

What is included in management brand book:

• Step-by-step check-list "From the agreement to the open".
• Daily check-list chef.
• Daily check-list of the cashier.
• Daily check-list Manager.
• A check-list of cleaning the kitchen.
• A check-list of cleaning toilets.
• A list of helpful habits of employees.
• Sheet write-offs in the kitchen.
• Sheet write-off at the checkout.
• Sheet remnants in the kitchen.
• Sheet balances at the checkout.
• An example of making a procurement.
• A system of bonuses and minuses.
• Tips to the cashier.
• Tips to the cook.
• Job description cook-polufabrikaty.
• Job description cook-collector.
• Job description cooks-cashier.
• Document Manager guest service at the checkout.
• Rent system operating management institution.
• Criteria necessary staff in relation to the performance of the institution.
• The attendance log staff.
• The etiquette of relations between employees.
• The basic rules of cleanliness in the kitchen.
• The basic rules of cleanliness work in the gym.

What is included in the legal brand book:

• The contract between the franchisor and the franchisee.
• The right to use trademarks and trademarks.
• Contracts between franchisees and employees / partners:
  • Form of contract of tenancy.
  • Agreement form rent equipment.
  • Form of contract of purchase and sale of equipment.
  • Form of the employment contract.
  • Form of contract delivery.
  • Form of agreement for external service accountant, lawyer.
  • Form of staffing.

If You do not have this brand book:

• Without a good contract base is difficult to maintain long-term cooperation and to be legally protected.
• It's like insurance that can never be bought, when it really is you need.

What is included in marketing brand book:

• Photos of dishes and ingredients.
• Search algorithm and selection of the premises on the basis of traffic.
• Promotions to increase sales and number of customers.
• The system of loyalty to the guests of the establishment.
• Sales scripts cashiers.
• Sales scripts on the phone when ordering delivery.
• Separate its own landing page on the website www.smartsteaks.com.
• Your online store of delivery of food and goods on www.smartsteaks.com.
• PR on single pages smartsteaks in social networks.
• Videos.

If You do not have this brand book:

• You will not be able to transfer the value of Your product without expensive professional marketing tools.

What is included in the architectural brand book:

• The standard template design of project institutions.
• Design rack reception.
• Signage design.
• The design of the facade.

If You do not have this brand book:

• Without the development of the architectural project, You can lose money on the first repair, then on a sub-optimal use of commercial areas, as well as due to the "crudity" of the business processes, and, in the end, the most unattractive interior, furniture, and other things.

What is included in the financial brand book:

• Estimates of the opening of school.
• The breakeven point of the store.

If You do not have this brand book:

• When correctly selected business ideas the most important — competent calculations of financial indicators. Not having done this will not understand what to choose pricing policies for the institution how to be competitive as to return on investment, and most importantly, how to develop.